News & Updates:
ABC of Email Marketing: Understanding it to its core
Over the years email marketing has evolved into one of the cheapest method to reach out to potential customers. And if done the right way it can even help in fostering relationships and encouraging customer loyalty.
Reasons behind the popularity of Email marketing
Email marketing is very popular owing to a number of important factors and they are:
- Emails are very personalized in nature.
- Email marketing is much more economical in comparison to any other marketing modes
- Sending email is a easy and time saving exercise
- Tremendous ROI generation potential if approached the right way
- Can enhance brand value
Advantages of Email Marketing
Email marketing is a very advantageous proposition for getting the word out. The benefits of Email Marketing:
- Highly personalized: Through email a business owner can communicate with his customers/ potential customers personally. Thereby ensuring that there is a potential of building enduring relationships.
- Opt-in or unsubscribe options: Email contains the facility of opt-in and opt-out, hence in a way transfers the power to choose into the hands of the customer.
- Global reach: That’s one of the most important advantages of emails. Using them as a marketing tool ensures that there are no restrictions with regards to its reach. The world truly turns out to be your market place.
- 24x7 Marketing potential: Emails are not time sensitive. That effectively means emails can be sent at anytime during the day and ensure that your marketing efforts are on track. Your customer/ target audience can read through it at their own convenience.
- Inexpensive: Cost incurred in testing, designing, sending, receiving and executing emails (Campaigns) is very less as compared to the cost incurred in traditional marketing. That why including e-mails in to your marketing strategy would ensure savings on time, resources and money.
- Highly targeted: Well laid out Email promotion strategies are highly targeted in nature. Target audience can selected on the basis of age, geography, income etc. This way it’s ensured that products and services get visibility to only the right set of people.
- Swift Response: Email marketing if targeted to the right audience and offering something unique can guarantee very swift response from customers. Definitely, the turn around time for ROI is comparatively very less with email marketing campaigns.
Disadvantages of Email marketing
Email marketing technique per-se presents a very unique marketing position. It’s pertinent to note here that it had delivered exceptional value the early movers into this arena; but the enhanced aggressiveness witnessed of late has in a way repressed its appeal and reach. The problems with email marketing:
- Necessary to update: The need to constantly update content is one the major limiting factors with email marketing.
- Being branded as spam: Due to the rapid proliferation of unsolicited emails, many of the email networks have started to notify unsolicited mails as spam. It results in such mails being classified as spam or junk. Thereby affecting the credibility of such mails.
Email marketing techniques have the potential to harness the true potential of internet. What is needed at most times is a proper approach and understanding of user needs.