{"id":681,"date":"2014-04-01T06:51:35","date_gmt":"2014-04-01T06:51:35","guid":{"rendered":"http:\/\/www.isearchsolution.com\/blog\/?p=681"},"modified":"2026-05-04T06:36:11","modified_gmt":"2026-05-04T06:36:11","slug":"how-to-reinforce-your-social-media-marketing-with-fictional-characters-2","status":"publish","type":"post","link":"https:\/\/www.isearchsolution.com\/blog\/how-to-reinforce-your-social-media-marketing-with-fictional-characters-2\/","title":{"rendered":"How to Reinforce your Social Media Marketing with Fictional Characters?"},"content":{"rendered":"<p>Do you know using a fictional character in your social media can reinforce your marketing? As <a href=\"http:\/\/www.isearchsolution.com\/social-media\/social-media-optimization.html\">social media marketing<\/a> nowadays are evolving more and more, some ace brands are taking the voice of their company to the next level by featuring fictional characters &amp; mascots in their Twitter, Facebook &amp; other social media profiles. But how would you determine if a social media character is apt for your brand?<\/p>\n<p><strong>Here we are decoding this buzzing social media marketing trick for you.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\r\n<div class=\"ez-toc-title-container\">\r\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\r\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\r\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.isearchsolution.com\/blog\/how-to-reinforce-your-social-media-marketing-with-fictional-characters-2\/#At_which_Position_a_Social_Media_Character_Work\" >At which Position a Social Media Character Work:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.isearchsolution.com\/blog\/how-to-reinforce-your-social-media-marketing-with-fictional-characters-2\/#When_Social_Media_Mascots_Wont_Work\" >When Social Media Mascots Won\u2019t Work:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.isearchsolution.com\/blog\/how-to-reinforce-your-social-media-marketing-with-fictional-characters-2\/#Ask_yourself_Is_It_Right_for_You\" >Ask yourself, Is It Right for You?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.isearchsolution.com\/blog\/how-to-reinforce-your-social-media-marketing-with-fictional-characters-2\/#Does_your_Brand_already_have_a_Mascot\" >Does your Brand already have a Mascot?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.isearchsolution.com\/blog\/how-to-reinforce-your-social-media-marketing-with-fictional-characters-2\/#Whats_the_age_of_your_Target_Customers\" >What\u2019s the age of your Target Customers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.isearchsolution.com\/blog\/how-to-reinforce-your-social-media-marketing-with-fictional-characters-2\/#How_would_you_categorize_your_Brands_Voice\" >How would you categorize your Brand\u2019s Voice?<\/a><\/li><\/ul><\/nav><\/div>\r\n<h3><span class=\"ez-toc-section\" id=\"At_which_Position_a_Social_Media_Character_Work\"><\/span><strong>At which Position a Social Media Character Work:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Well, social media characters often work when a trademark already has got a mascot. For example, the renowned brand Nestle has a popular mascot named \u201cNesquick Bunny\u201d, which has been selling nestle products for decades. Also, Mr. Peanut, of Planters\u2019, is a perfect example of the use of fictional characters in branding.<\/p>\n<p style=\"text-align: justify;\">The character has its own dedicated Facebook page having 681,578 fan following. All its updates receive hundreds of likes as well as comments which not just boost traffic but drive sales too.<\/p>\n<p style=\"text-align: justify;\">It is also a good option to target kids and children with a social media character. Kids of all ages love cartoons. When it comes for a product, like snacks or something, cartoons or other fictional characters work best for selling such products. Not just kids but viewers between the age of 25 and 44 also have appreciation for cartoons or mascots.<a href=\"http:\/\/www.isearchsolution.com\/blog\/wp-content\/uploads\/2014\/04\/social-media-marketing.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-682\" title=\"Social Media Marketing\" src=\"http:\/\/www.isearchsolution.com\/blog\/wp-content\/uploads\/2014\/04\/social-media-marketing-300x252.jpg\" alt=\"Social Media Marketing\" width=\"300\" height=\"252\" srcset=\"https:\/\/www.isearchsolution.com\/blog\/wp-content\/uploads\/2014\/04\/social-media-marketing-300x252.jpg 300w, https:\/\/www.isearchsolution.com\/blog\/wp-content\/uploads\/2014\/04\/social-media-marketing-1024x861.jpg 1024w, https:\/\/www.isearchsolution.com\/blog\/wp-content\/uploads\/2014\/04\/social-media-marketing.jpg 1362w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>A playful and humorous voice of mascots adds to the popularity of brands.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_Social_Media_Mascots_Wont_Work\"><\/span><strong>When Social Media Mascots Won\u2019t Work:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">While dealing with sad, serious or a dramatic brand, a kooky character is really not a good idea. For instance, if there is a company that deals with funeral products or a helpline dealing with domestic violence or abuse, it can be really challenging to make a social media mascot or character that attractive. So, when you find doubtful, avoid implementing a mascot to represent your brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ask_yourself_Is_It_Right_for_You\"><\/span><strong>Ask yourself, Is It Right for You?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re still in dilemma regarding whether or not to create a social media character in your branding strategy, below are a few questions to ask yourself:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Does_your_Brand_already_have_a_Mascot\"><\/span><strong>Does your Brand already have a Mascot?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If yes, it only makes sense to using this mascot in your social media profile. As your audience is already acquaintance with this character, so a social avatar of this character could add zing, voice &amp; personal touch to your brand\u2019s social channels.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Whats_the_age_of_your_Target_Customers\"><\/span><strong>What\u2019s the age of your Target Customers?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Consider the age of your audience. If they are young, a social character would definitely drive them crazy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_would_you_categorize_your_Brands_Voice\"><\/span><strong>How would you categorize your Brand\u2019s Voice?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Well, if you put humor and playfulness in it, then a mascot may be the exact option for you. However, if your brand deals with something serious concerns or products related to funeral or something, think carefully before hopping on a social media character.<\/p>\n<p style=\"text-align: justify;\">If you want to have a trial, then create a mascot and let this character campaign for a contest surrounding your brand.<\/p>\n<p style=\"text-align: justify;\">Post regarding the contest and have the mascot endorse it as well. Now examine the results. If it results in heavier engagement, then it might be a sensible choice to incorporate a brand mascot on your company\u2019s social media channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know using a fictional character in your social media can reinforce your marketing? As social media marketing nowadays&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[26,32],"_links":{"self":[{"href":"https:\/\/www.isearchsolution.com\/blog\/wp-json\/wp\/v2\/posts\/681"}],"collection":[{"href":"https:\/\/www.isearchsolution.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isearchsolution.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isearchsolution.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isearchsolution.com\/blog\/wp-json\/wp\/v2\/comments?post=681"}],"version-history":[{"count":5,"href":"https:\/\/www.isearchsolution.com\/blog\/wp-json\/wp\/v2\/posts\/681\/revisions"}],"predecessor-version":[{"id":1413,"href":"https:\/\/www.isearchsolution.com\/blog\/wp-json\/wp\/v2\/posts\/681\/revisions\/1413"}],"wp:attachment":[{"href":"https:\/\/www.isearchsolution.com\/blog\/wp-json\/wp\/v2\/media?parent=681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isearchsolution.com\/blog\/wp-json\/wp\/v2\/categories?post=681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isearchsolution.com\/blog\/wp-json\/wp\/v2\/tags?post=681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}