:root {
  --p: #074fae;
  --pd: #053d8a;
  --pl: #e8f0fe;
  --plr: #f4f8ff;
  --acc: #00c9a7;
  --grn: #22c55e;
  --grnl: #f0fdf4;
  --org: #ff6b35;
  --dk: #1a1a2e;
  --tx: #444;
  --txl: #666;
  --w: #fff;
  --gbg: #f8f9fc;
  --bd: #e2e8f0;
  --sh: 0 4px 20px rgba(7, 79, 174, 0.08);
  --shh: 0 12px 40px rgba(7, 79, 174, 0.15);
  --r: 12px;
  --rl: 20px;
  --t: all 0.4s cubic-bezier(0.4, 0, 0.2, 1);
}
@keyframes fiu {
  from {
    opacity: 0;
    transform: translateY(40px);
  }
  to {
    opacity: 1;
    transform: translateY(0);
  }
}
@keyframes fid {
  from {
    opacity: 0;
    transform: translateY(-20px);
  }
  to {
    opacity: 1;
    transform: translateY(0);
  }
}
@keyframes fir {
  from {
    opacity: 0;
    transform: translateX(40px);
  }
  to {
    opacity: 1;
    transform: translateX(0);
  }
}
@keyframes spin {
  0% {
    transform: rotate(0);
  }
  100% {
    transform: rotate(360deg);
  }
}
@keyframes flt {
  0%,
  100% {
    transform: translateY(0);
  }
  50% {
    transform: translateY(-16px);
  }
}
@keyframes bnc {
  0%,
  100% {
    transform: translateY(0) rotate(0);
  }
  50% {
    transform: translateY(-12px) rotate(5deg);
  }
}
@keyframes mq {
  0% {
    transform: translateX(0);
  }
  100% {
    transform: translateX(-50%);
  }
}
@keyframes spls {
  0%,
  100% {
    transform: scale(1);
  }
  50% {
    transform: scale(1.06);
  }
}
@keyframes glow-p {
  0%,
  100% {
    box-shadow: 0 0 0 0 rgba(7, 79, 174, 0.2);
  }
  50% {
    box-shadow: 0 0 0 20px rgba(7, 79, 174, 0);
  }
}
.reveal {
  opacity: 0;
  transform: translateY(40px);
  transition: all 0.8s cubic-bezier(0.4, 0, 0.2, 1);
}
.reveal.active {
  opacity: 1;
  transform: translateY(0);
}
/* HERO */
.hero {
  padding: 70px 0 70px;
  background: linear-gradient(160deg, var(--plr) 0%, var(--w) 35%, var(--plr) 100%);
  position: relative;
  overflow: hidden;
}
.hd {
  position: absolute;
  pointer-events: none;
  opacity: 0.06;
}
.hd.r1 {
  top: 50%;
  left: 55%;
  transform: translate(-50%, -50%);
  width: 480px;
  height: 480px;
  border: 2px dashed var(--p);
  border-radius: 50%;
  animation: spin 35s linear infinite;
}
.hd.r2 {
  top: 50%;
  left: 55%;
  transform: translate(-50%, -50%);
  width: 320px;
  height: 320px;
  border: 1.5px dashed var(--p);
  border-radius: 50%;
  animation: spin 25s linear infinite reverse;
}
.hd.dots {
  top: 12%;
  left: 3%;
  width: 120px;
  height: 120px;
  background-image: radial-gradient(var(--p) 1.5px, transparent 1.5px);
  background-size: 14px 14px;
  animation: flt 8s ease-in-out infinite;
}
.hd.hex {
  bottom: 10%;
  right: 6%;
  width: 80px;
  height: 80px;
  border: 2.5px solid var(--p);
  clip-path: polygon(50% 0%, 100% 25%, 100% 75%, 50% 100%, 0% 75%, 0% 25%);
  animation: spin 18s linear infinite;
}
.hd.tri {
  top: 28%;
  left: 9%;
  border-left: 18px solid transparent;
  border-right: 18px solid transparent;
  border-bottom: 30px solid var(--p);
  animation: bnc 5s ease-in-out infinite;
}
.hd.glow {
  top: -130px;
  right: -130px;
  width: 500px;
  height: 500px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(7, 79, 174, 0.08) 0%, transparent 60%);
  animation: spls 6s ease-in-out infinite;
}
.hero .ctn {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 30px;
  align-items: center;
  position: relative;
  z-index: 2;
}
.hero-badge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: var(--w);
  border: 1px solid var(--bd);
  padding: 8px 20px;
  border-radius: 50px;
  font-size: 13px;
  font-weight: 600;
  color: var(--p);
  margin-bottom: 24px;
  box-shadow: var(--sh);
  animation: fid 0.8s ease;
}
.hero-badge .dot {
  width: 8px;
  height: 8px;
  background: var(--grn);
  border-radius: 50%;
  animation: pdot 1.5s infinite;
}
.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 16px;
  flex-wrap: wrap;
  animation: fiu 0.8s ease 0.3s both;
}
/* Hero visual — search bar concept */
.hero-vis {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
  min-height: 460px;
  animation: fir 1s ease 0.3s both;
}
.search-mockup {
  width: 100%;
  max-width: 440px;
  position: relative;
}
.search-bar-mock {
  background: var(--w);
  border: 2px solid var(--bd);
  border-radius: 16px;
  padding: 20px 24px;
  box-shadow: 0 20px 60px rgba(7, 79, 174, 0.1);
  position: relative;
  z-index: 3;
}
.search-bar-top {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 20px;
}
.sb-dots {
  display: flex;
  gap: 6px;
}
.sb-dots span {
  width: 10px;
  height: 10px;
  border-radius: 50%;
  background: var(--bd);
}
.sb-dots span:first-child {
  background: #ef4444;
}
.sb-dots span:nth-child(2) {
  background: #f59e0b;
}
.sb-dots span:nth-child(3) {
  background: var(--grn);
}
.sb-url {
  flex: 1;
  background: var(--gbg);
  border-radius: 8px;
  padding: 8px 14px;
  font-size: 12px;
  color: var(--txl);
  display: flex;
  align-items: center;
  gap: 8px;
}
.sb-url svg {
  width: 14px;
  height: 14px;
  stroke: var(--grn);
  fill: none;
  stroke-width: 2;
}
.search-input {
  display: flex;
  align-items: center;
  gap: 12px;
  background: var(--gbg);
  border-radius: 50px;
  padding: 8px 16px;
  border: 1px solid var(--bd);
}
.search-input svg {
  width: 20px;
  height: 20px;
  stroke: var(--txl);
  fill: none;
  stroke-width: 2;
}
.search-input span {
  font-size: 14px;
  color: var(--txl);
  flex: 1;
}
.search-input .search-btn {
  background: var(--p);
  color: var(--w);
  border: none;
  padding: 8px 20px;
  border-radius: 50px;
  font-size: 12px;
  font-weight: 700;
  cursor: pointer;
}
.search-results {
  margin-top: 16px;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.sr-item {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  padding: 12px;
  border-radius: var(--r);
  transition: var(--t);
}
.sr-item.ad {
  background: var(--plr);
  border: 1px solid rgba(7, 79, 174, 0.1);
}
.sr-item.organic {
  background: var(--gbg);
  border: 1px solid var(--bd);
  opacity: 0.5;
}
.sr-ad-tag {
  background: var(--p);
  color: var(--w);
  font-size: 9px;
  font-weight: 800;
  padding: 2px 6px;
  border-radius: 4px;
  letter-spacing: 0.5px;
}
.sr-item h4 {
  font-size: 13px;
  font-weight: 700;
  color: var(--p);
  margin-bottom: 2px;
}
.sr-item p {
  font-size: 11px;
  color: var(--txl);
  line-height: 1.5;
  margin-bottom: 0;
}
.sr-item.organic h4 {
  color: var(--dk);
}

/* Floating metric cards */
.fl-card {
  position: absolute;
  background: var(--w);
  border-radius: var(--r);
  padding: 12px 18px;
  box-shadow: 0 8px 32px rgba(0, 0, 0, 0.1);
  display: flex;
  align-items: center;
  gap: 10px;
  z-index: 4;
}
.fl-card.c1 {
  top: 10px;
  right: -20px;
  animation: flt 3s ease-in-out infinite;
}
.fl-card.c2 {
  bottom: 40px;
  left: -20px;
  animation: flt 3.5s ease-in-out infinite 0.5s;
}
.fl-ico {
  width: 36px;
  height: 36px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  min-width: 36px;
}
.fl-ico svg {
  width: 18px;
  height: 18px;
  fill: none;
  stroke-width: 2;
}
.fl-ico.blue {
  background: var(--pl);
}
.fl-ico.blue svg {
  stroke: var(--p);
}
.fl-ico.green {
  background: var(--grnl);
}
.fl-ico.green svg {
  stroke: var(--grn);
}
.fl-info h4 {
  font-size: 13px;
  font-weight: 700;
  color: var(--dk);
}
.fl-info p {
  font-size: 11px;
  color: var(--txl);
  margin-bottom: 0;
}

/* MARQUEE */
.trusted {
  padding: 40px 0;
  background: var(--w);
  border-bottom: 1px solid var(--bd);
}
.trusted p {
  text-align: center;
  font-size: 14px;
  color: var(--txl);
  font-weight: 600;
  letter-spacing: 1px;
  text-transform: uppercase;
  margin-bottom: 24px;
}
.mq-wrap {
  overflow: hidden;
  position: relative;
}
.mq-wrap::before,
.mq-wrap::after {
  content: "";
  position: absolute;
  top: 0;
  width: 100px;
  height: 100%;
  z-index: 2;
}
.mq-wrap::before {
  left: 0;
  background: linear-gradient(90deg, white, transparent);
}
.mq-wrap::after {
  right: 0;
  background: linear-gradient(-90deg, white, transparent);
}
.mq-track {
  display: flex;
  gap: 60px;
  animation: mq 30s linear infinite;
  width: max-content;
}
.mq-track img {
  height: 36px;
  opacity: 0.45;
  filter: grayscale(100%);
  transition: var(--t);
}
.mq-track img:hover {
  opacity: 1;
  filter: grayscale(0%);
}

/* OVERVIEW */
.ov-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: center;
}
.ov-img {
  position: relative;
}
.ov-img img {
  width: 100%;
  height: 440px;
  object-fit: cover;
  border-radius: var(--rl);
  box-shadow: var(--shh);
}
.ov-img .ca {
  position: absolute;
  top: -14px;
  left: -14px;
  width: 90px;
  height: 90px;
  border: 3px solid var(--p);
  border-radius: var(--r);
  opacity: 0.12;
  z-index: -1;
}
.ov-img .ca2 {
  position: absolute;
  bottom: -14px;
  right: -14px;
  width: 70px;
  height: 70px;
  background: var(--p);
  border-radius: var(--r);
  opacity: 0.06;
  z-index: -1;
}
.ov-hl {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 14px;
  margin-top: 28px;
}
.hl {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  padding: 16px;
  background: var(--plr);
  border-radius: var(--r);
  transition: var(--t);
}
.hl:hover {
  background: var(--pl);
  transform: translateY(-2px);
}
.hl-i {
  width: 36px;
  height: 36px;
  min-width: 36px;
  border-radius: 8px;
  background: var(--p);
  display: flex;
  align-items: center;
  justify-content: center;
}
.hl-i svg {
  width: 18px;
  height: 18px;
  stroke: var(--w);
  fill: none;
  stroke-width: 2;
  stroke-linecap: round;
}
.hl h4 {
  font-size: 14px;
  font-weight: 700;
  color: var(--dk);
}
.hl p {
  font-size: 12px;
  color: var(--txl);
  margin-top: 2px;
  margin-bottom: 0;
}

/* SERVICES */
/* .svc {
  padding: 100px 0;
  background: var(--gbg);
} */
/* .svc-hdr {
  text-align: center;
  margin-bottom: 60px;
} */
.svc-hdr .ssub {
  margin: 0 auto;
}
.svc-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}
.sc {
  background: var(--w);
  border: 1px solid var(--bd);
  border-radius: var(--rl);
  padding: 36px 28px;
  transition: var(--t);
  position: relative;
  overflow: hidden;
}
.sc::after {
  content: "";
  position: absolute;
  bottom: 0;
  left: 0;
  width: 100%;
  height: 4px;
  background: linear-gradient(90deg, var(--p), var(--acc));
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.5s ease;
}
.sc:hover::after {
  transform: scaleX(1);
}
.sc:hover {
  border-color: transparent;
  box-shadow: var(--shh);
  transform: translateY(-8px);
}
.sc-i {
  width: 60px;
  height: 60px;
  border-radius: 14px;
  background: var(--pl);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 20px;
  transition: var(--t);
}
.sc-i svg {
  width: 28px;
  height: 28px;
  stroke: var(--p);
  fill: none;
  stroke-width: 1.5;
  stroke-linecap: round;
  stroke-linejoin: round;
}
.sc:hover .sc-i {
  background: var(--p);
  transform: rotate(-6deg) scale(1.05);
}
.sc:hover .sc-i svg {
  stroke: var(--w);
}
.sc h3 {
  font-size: 18px;
  font-weight: 700;
  color: var(--dk);
  margin-bottom: 12px;
}
.sc p {
  font-size: 14px;
  color: var(--txl);
  line-height: 1.6;
}
.sc .ll {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  color: var(--p);
  font-size: 14px;
  font-weight: 600;
  margin-top: 16px;
  opacity: 0;
  transform: translateY(10px);
  transition: var(--t);
}
.sc:hover .ll {
  opacity: 1;
  transform: translateY(0);
}
.ll svg {
  width: 16px;
  height: 16px;
  stroke: var(--p);
  fill: none;
  stroke-width: 2;
}

/* SEM vs SEO COMPARISON */
/* .compare {
  padding: 100px 0;
  background: var(--w);
}
.compare-hdr {
  text-align: center;
  margin-bottom: 60px;
} */
.compare-hdr .ssub {
  margin: 0 auto;
}
.compare-grid {
  display: grid;
  grid-template-columns: 1fr 80px 1fr;
  gap: 1.2rem;
  align-items: start;
}
.cmp-col {
  background: var(--w);
  border: 1px solid var(--bd);
  border-radius: var(--rl);
  padding: 36px 28px;
  transition: var(--t);
}
.cmp-col:hover {
  box-shadow: var(--shh);
  transform: translateY(-4px);
}
.cmp-col.sem {
  border-color: var(--p);
  box-shadow: 0 8px 32px rgba(7, 79, 174, 0.1);
}
.cmp-label {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 1px;
  text-transform: uppercase;
  margin-bottom: 30px;
  padding: 6px 16px;
  border-radius: 50px;
}
.cmp-col.sem .cmp-label {
  background: var(--p);
  color: var(--w);
}
.cmp-col.seo .cmp-label {
  background: var(--pl);
  color: var(--p);
}
.cmp-items {
  display: flex;
  flex-direction: column;
  gap: 20px;
}
.cmp-item {
  display: flex;
  align-items: flex-start;
  gap: 12px;
}
.cmp-item svg {
  width: 18px;
  height: 18px;
  min-width: 18px;
  margin-top: 2px;
  stroke: var(--p);
  fill: none;
  stroke-width: 2;
}
.cmp-item h3 {
  font-size: 14px;
  font-weight: 700;
  color: var(--dk);
}
.cmp-item p {
  font-size: 13px;
  color: var(--txl);
  margin-bottom: 0;
}
.cmp-vs {
  display: flex;
  align-items: center;
  justify-content: center;
  align-self: center;
}
.cmp-vs-circle {
  width: 64px;
  height: 64px;
  border-radius: 50%;
  background: var(--p);
  color: var(--w);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 18px;
  font-weight: 800;
  box-shadow: 0 8px 24px rgba(7, 79, 174, 0.3);
  position: sticky;
  top: 200px;
}

/* PLATFORMS */
.plat {
  background: var(--p);
  position: relative;
  overflow: hidden;
}
.plat::before {
  content: "";
  position: absolute;
  inset: 0;
  background: url("data:image/svg+xml,%3Csvg width='60' height='60' viewBox='0 0 60 60' xmlns='http://www.w3.org/2000/svg'%3E%3Cg fill='none'%3E%3Cg fill='%23ffffff' fill-opacity='0.03'%3E%3Cpath d='M36 34v-4h-2v4h-4v2h4v4h2v-4h4v-2h-4zm0-30V0h-2v4h-4v2h4v4h2V6h4V4h-4zM6 34v-4H4v4H0v2h4v4h2v-4h4v-2H6zM6 4V0H4v4H0v2h4v4h2V6h4V4H6z'/%3E%3C/g%3E%3C/g%3E%3C/svg%3E");
}
.plat-hdr {
  z-index: 2;
}
.plat-hdr .eye {
  background: rgba(255, 255, 255, 0.12);
  color: var(--w);
}
.plat-hdr .eye::before {
  background: var(--w);
}
.plat-hdr .heading-1 {
  color: var(--w);
}
.plat-hdr .heading-1 span {
  color: rgba(255, 255, 255, 0.7);
}
.plat-hdr .lead {
  color: rgba(255, 255, 255, 0.65);
}
.plat-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  position: relative;
  z-index: 2;
}
.pc {
  background: rgba(255, 255, 255, 0.06);
  border: 1px solid rgba(255, 255, 255, 0.1);
  border-radius: var(--rl);
  padding: 32px 24px;
  text-align: center;
  transition: var(--t);
  backdrop-filter: blur(4px);
}
.pc:hover {
  background: rgba(255, 255, 255, 0.12);
  transform: translateY(-8px);
  border-color: rgba(255, 255, 255, 0.25);
}
.pc-i {
  width: 64px;
  height: 64px;
  border-radius: 50%;
  background: rgba(255, 255, 255, 1);
  display: flex;
  align-items: center;
  justify-content: center;
  margin: 0 auto 16px;
  transition: var(--t);
}
.pc:hover .pc-i {
  background: var(--w);
}
.pc-i svg {
  width: 28px;
  height: 28px;
  stroke: var(--w);
  fill: none;
  stroke-width: 1.5;
}
.pc:hover .pc-i svg {
  stroke: var(--p);
}
.pc h3 {
  font-size: 17px;
  font-weight: 700;
  color: var(--w);
  margin-bottom: 8px;
}
.pc p {
  font-size: 13px;
  color: rgba(255, 255, 255, 0.6);
  line-height: 1.6;
  margin-bottom: 0;
  display: -webkit-box;
  -webkit-box-orient: vertical;
  -webkit-line-clamp: 2;
  overflow: hidden;
}
/* CASE STUDIES */
.cases-sw {
  overflow: hidden;
}
.cc {
  background: var(--w);
  border: 1px solid var(--bd);
  border-radius: var(--rl);
  overflow: hidden;
  transition: var(--t);
}
.cc:hover {
  box-shadow: var(--shh);
  transform: translateY(-4px);
}
.cc-img {
  height: 200px;
  overflow: hidden;
}
.cc-img img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: var(--t);
}
.cc:hover .cc-img img {
  transform: scale(1.06);
}
.cc-body {
  padding: 24px;
}
.cc-tag {
  display: inline-block;
  background: var(--pl);
  color: var(--p);
  font-size: 12px;
  font-weight: 600;
  padding: 4px 12px;
  border-radius: 50px;
  margin-bottom: 12px;
}
.cc-body h3 {
  font-size: 18px;
  font-weight: 700;
  color: var(--dk);
  margin-bottom: 10px;
}
.cc-body p {
  font-size: 14px;
  color: var(--txl);
  line-height: 1.6;
  margin-bottom: 0;
}
.swiper-pagination-bullet {
  background: var(--p);
}

/* RESPONSIVE */
@media (max-width: 1024px) {
  .search-mockup {
    max-width: 100%;
  }
  .fl-card.c1 {
    right: 0;
  }
  .fl-card.c2 {
    left: 0;
  }
  .ov-grid,
  .faq-g {
    grid-template-columns: 1fr;
  }
  .ov-img {
    order: -1;
  }
  .ov-img img {
    height: 340px;
  }
  .svc-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .plat-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .compare-grid {
    grid-template-columns: 1fr;
  }
  .cmp-vs {
    display: none;
  }
  .prc.pop {
    transform: scale(1);
  }
  .prc.pop:hover {
    transform: translateY(-6px);
  }
}
@media (max-width: 936px) {
  .hero .ctn {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .hero-vis {
    display: none;
  }
}
@media (max-width: 768px) {
  .hero {
    padding: 60px 0;
  }
  .hero-stats {
    gap: 24px;
    flex-wrap: wrap;
  }
  .svc-grid {
    grid-template-columns: 1fr;
  }
  .plat-grid {
    grid-template-columns: 1fr;
  }
  .ov-hl {
    grid-template-columns: 1fr;
  }
  .ftr-bot {
    flex-direction: column;
    gap: 12px;
    text-align: center;
  }
  .cta-a {
    flex-direction: column;
    align-items: center;
  }
  .sc .ll {
    opacity: 1;
    transform: translateY(0);
  }
}
@media (max-width: 480px) {
  .ctn {
    padding: 0 16px;
  }
  .hero {
    padding: 60px 0 48px;
  }
  .si h3 {
    font-size: 32px;
  }
  .fl-card {
    padding: 10px 14px;
  }
}