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Way to Punjab Case Studies

Way to Punjab offers travel solutions for the visitors to Punjab from Delhi’s IGI Airport. The tour operator realized the need for online visibility to match up with its effective offline presence and approached iSearch Solution to get assistance on this issue. Lack of online visibility and the need for brand awareness among the travelers brought the client to us. We were assigned the whole project by the client right from the development of architecture and wireframe for the website to its launch and aggressive online marketing campaigns.

We started from the scratch with the following set of objectives:

Objectives

To design and develop a user friendly website for Way to Punjab
To enrich the web pages with quality content
To host the website
To promote the website over the internet
To get first page results for the website in organic search
To enhance the brand visibility of the site in cyber world including social media
To enhance the ROI of the tour operator

The challenges

The website needed lots of quality links
The management wanted higher ranking for the site for several long tail keywords
The site needed to be visible to the customers on first page of Google search results

Our solutions iSearch Solution Team took a holistic approach to enhance the overall visibility of Way to Punjab over the internet. We carried out the following task for the client:

Designed and developed the website in record time as per the specifications of the client
Created a secure payment gateway on the site for the convenience of the customers
Promoted the website on social media platforms including Twitter and You Tube
Optimized the content and built themed quality back links
Developed SEO friendly site with easy navigation features for the end user
Created Facebook page for the site
Created a user friendly tour and car booking page for the convenience of customers
Enriched the website with quality content and listed Travel Guides for various cities of Punjab
Carried out on-page and off-page promotion of the website
Developed Travel Kit with features like currency converter, telephone codes and Indian embassy lists
Employed effective SEO, SEM, SMO and SMM techniques to enhance online brand visibility
Optimized the internal links, site titles and meta description for top results in Google
Achieved first page rankings for the site
Identified negative ranking factors through our serious SEO investigation and repositioned the website on first page search results of Google

Results Results Our experts used latest tools and innovative methodologies and were able to achieve the following for the client :

Increased CTR on destination pages
Organic traffic increased from to during the period to
Increased organic search page rankings for the site.
Site ranked on first page of Google on several competitive keywords searches
Within two months, the site started ranking for several relevant keywords
Increased ROI for the client
The site continues to gain new visitors and repeat visits

Our webmasters, content writers, designers, developers, marketers and link building experts worked in perfect sync to deliver measureable returns on investment, higher traffic and first page rankings for the client, exceeding the expectations at times.

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