First, the term Search Engine Optimization is a broad term. It can be overwhelming if you wish to take the whole of it in a single bite. Amongst many aspects, it depends on how the webpage is designed and how it behaves on other websites.
For every business, investing in SEO Services is a necessity to present itself in front of digital audiences as a brand. There are a lot of ways to achieve SEO, and sadly, in the race to achieve results, people often choose the wrong path due to a lack of knowledge.
Knowing the concern, many SEO agencies have started offering a variety of SEO packages. These packages may have fixed attributes or can be customized to different goals, industries, and budgets. Here comes this comprehensive guide, dedicated to covering a variety of SEO packages and more.
Where to Look for Quotes For SEO Services?
Since it’s a secret recipe for online success, you cannot just trust anyone. There are specialized groups of people who have enough knowledge of the digital world, at least, how browsers work. So far, we’ve seen falling into the trap of using black-hat or shortcut methods. As a result, it can ultimately do more harm than good.
Wondering how to decide on the one that’s right for your business? Just look for digital marketing agencies. Meanwhile, one must know where to find trustworthy quotes for SEO services.
For that matter, find these qualities in agencies you’ve shortlisted:
- Evidence-based case studies and reviews.
- Openly discussed pricing models.
- Don’t fall for “guaranteed #1 rankings overnight” taglines because there is no technique that can rank higher overnight. Trust the one providing realistic timelines.
- Choose an agency that has in-house expertise, not just reselling third-party services.
Types of SEO Packages
SEO isn’t a one-size-fits-all solution! Having said that above, different businesses have different goals, target audiences, and levels of online competition, which is why digital marketing agencies have come up with a variety of SEO packages.
Getting familiar with these package types can help you choose the one that will complement your business objectives and budget. So, let’s start exploring the packages:
Local SEO Packages
As you can guess by its name, local SEO Services help businesses appear in local search results. For example, when you search for services “near me” or within a specific area, you’ll get results for the services near you or the location you are interested in.
| Fun Fact: As per the study conducted by Semrush, there are 58% of businesses don’t optimize for local search. On the contrary, 30% businesses have a local SEO plan in place. |
Moreover, these packages aim to enhance online presence in local search results, Google Maps, and local directories. The activities under local SEO include:
- Manage Google My Business Profile
- Maintain Citations and Directory Submissions
- Optimize Profile
- Engage in Local Events
- Creation of Localized Keyword Strategies
- Adding Up Customer Reviews
- Geo-Targeted Content
By getting services for local intent, businesses can get real-world results like calls, visits, and bookings.
National SEO Packages
See it as a wide service, a national SEO package aims to increase visibility in broad and highly competitive search markets, basically across an entire country. This is possible by targeting broad, national-level keywords and content.
Similar to, but unlike local SEO, it focuses on geographic-specific keywords. For example, “plumber in Orissa” and “reasonable gifts in Bangalore”. At its core, it targets broader and competitive keywords with high search volume.
The service you can expect under this package includes national keyword research, high-quality backlink strategy, competitor analysis across industries, content creation for a broad demographic, link-building for national or authoritative websites, technical SEO enhancements, and guest posting.
E-commerce SEO Packages
We understand the challenges e-commerce businesses face in driving sales and getting their products to appear at the top. An SEO package for e-commerce is a perfect choice to make products more visible on search engines. Knowing the fact that 63% of shopping starts online, the primary goal of this package remains to attract qualified traffic to online stores and increase conversion rates.
To be specific, unlike paid ads, it attracts potential customers in search of products by optimizing product pages. The key features of such a package include product page optimization with product descriptions, improving site structure, category page SEO, schema markup for rich results, shopping cart optimization, and mobile responsiveness (because 58% of Google searches come from smartphones).
Enterprise SEO Packages
Enterprise SEO refers to the specialized approach with a focus on large-scale websites having thousands or even millions of pages. In layman’s language, it is a strategic, scalable, and collaborative approach to SEO services.
An enterprise SEO package works for extensive SEO tasks and managing them on a large scale. The key highlights of this package include scalable SEO strategies, multiple site management, advanced analytics capabilities, international or multi-language SEO, and coordination with internal teams like marketing, development, and IT.
If you already own a brand, then this package is for you. You can improve your business’s search engine performance and dominate your respective industry.
Monthly SEO Packages
Monthly SEO packages are subscription-based plans that offer a continuous and structured approach to increase the site’s visibility, traffic, website authority, and rankings. Unlike one-time SEO fixes, the services under this package are repeated and refined every month to climb ranking over time.
This is an overloaded package which includes a mix of keyword research, technical SEO, content creation + analysis, and link-building activities. Additionally, you can expect monthly keyword tracking, ranking reports, on-page, technical SEO updates, and strategy reviews.
Do Businesses Provide Flexibility in SEO Packages?
The answer is “Yes”. Since SEO is about driving traffic or converting leads, it requires technical expertise and marketing know-how, which isn’t everyone’s cup of tea. But chances are, you probably end up not satisfied with the package.
Given that, SEO agencies now offer customizable SEO packages. These packages can be scaled or adapted during the initial conversation or as the business grows and shifts its goals.
However, if you’re launching a new product, entering a new market, or rebranding, the package you’ve chosen can be adjusted accordingly.
Now this flexibility opens up the window for the following opportunities:
- Budget Control: Businesses can invest in stages to manage their marketing spend without the risk of financial commitments.
- Adaptability: As per the nature of SEO, businesses can adjust strategies and services as needed.
- Experimentation: Contract models are bound with limitations, so flexible packages allow businesses to test new strategies.
- Risk Reduction: Startups that may be hesitant about SEO services can reduce risk without fully committing to long-term packages.
Do SEO Audits Come Under Packages?
Absolutely “Yes”. SEO audits are a core element of most SEO packages. A detailed audit conveys the effectiveness of content marketing efforts (like current keyword performance or competitor analysis) and pinpoints weaknesses (like technical errors, content gaps, or site structure problems). Even though reputed agencies also offer free SEO audits to new clients or as part of a consultation.
How does it fit into SEO packages? There are different time frames, and agencies may fit in audits. For instance:
- Starting Point: Agencies may begin with an audit to assess the current state of the website and highlight areas of improvement to the client.
- Different Tiers: It can be added by distinguishing its level at every stage. For example, a marketing agency may do basic auditing initially and eventually end up going premium when it’s time to hand over the project.
- Audit Customization: Some agencies even give their clients the flexibility to audit their site. They may ask for a quick technical check or an in-depth analysis.
- Already Included Service: Lastly, an agency might include audit, strategy, development, ongoing support, and performance tracking in a package to make it a complete solution.
Conclusion
Understanding SEO packages is a strategic approach that can help individuals and business owners navigate their site’s online presence as well as help them make informed decisions about their online growth strategy.
The packages we have listed above can suit all business types, needs, and budgets. Even the basic package will include services like keyword research, on-page or off-page optimization, and basic technical SEO.
So, if you are up to dominate the SERPs, give SEO service a shot!
Quick Tip: Do not rush; take time to assess needs or budget, and then choose one that aligns with your vision.