Google’s Major Updates, which transformed the SEO Industry in 2012
The year 2012 has etched relevant Google updates in everyone’s mind. It has been important from SEO’s point of view as the search giant is finally cracking down on easy, cheap link building and profiting those websites with engaging, authentic and high-class content.
The industry related to search engine optimization is coming to lose its shady status and being known as a dexterous online marketing skill. Below mentioned are major five updates of Google this year, which the iSearch Solution experts were conversing about.
The Penguin & Panda Updates:
The newest Penguin update of Google in April this year took a brawl against antagonistic Web spam tactics. It hit the UK searches and intended to clean up various link profiles. It is expected that it affected 0.3% UK queries. But even those profiles which it didn’t hit sent a warning that Google was taking actions against ‘over optimization’.
The search engine giant also has continued to modify as well as refine the Panda algorithm update in existing year. It affects the entire website rather than hitting just particular pages and also penalizes poor and cheap sites having duplicate or worthless content. Its target has been those content cropping sites of low quality. The concept is simple to rebuke those which endeavor more with black-hat-SEO tactics.
Although SEO market and webmasters have had a challenging phase, it ensures now websites will be concerned to revise their tactics and will bring quality content meant for users rather than messing up with system.
Mobile SEO:
With increasing numbers of mobile devices and smart phones, the trend of mobile SEO is taking the industry by storm and is also being helpful in generating leads and traffic. Next year it would be helpful for brands if they implement or foster mobile SEO in 2013. Not fostering such strategy could cut out a huge proportion of their customers.
An SEO level content along with a responsive design would be an important key to unlock the success.
Tweets vs. Rankings:
When we carried out a research this year then we found that URLs, which were shared on Twitter, have great impact and got a remarkable increase in Google rankings. We know other factors too played vital role but the hit of social media like Twitter in link boosting is still growing.
Disavow Tool:
The announcement of disavow tool from Google was the great relief for SEO industry later in this year. Our company had a group of sites and webmasters approaching us concerning link removals, penalties along with reconsideration requests and finally this disavow too introduced good news! Our team had before the announcement of this tool, some other strategies to deal with such situation, but Google’s approach to help SEOs proved beneficial for us.
Previously we executed link audit, identification of spam links which was a part of our strategy, and now we implement this tool for re-examination request.
The evolution of content marketing:
Aligned with Google’s rewarding genuine content step, the content marketing facility of our company has got a massive surge in popularity. The great thing about this SEO move is to make pages look better from content’s point of view.
We implement exact content creation strategy for landing page to reap Google’s benefits. Content marketing is going to be huge hit next year and we already have mapped our plan to boost sites draw more traffic and businesses with this.