Matt Cutts, the head of Google’s search spam team and a brainy folk himself now really found it that things are going over the head thus he finally did it. He gave some keynote at Pubcon Vegas 2013 where thousands of marketers along with webmasters were present in one bunch lied in a row. Paying attention to the swiftly growing Google’s search spam and illicit activities, which are being made by SEOs to gain higher search engine ranking results, matt discussed and said: what’s going on with Google and what direction Google is going in.
Upcoming SEO Changes: Hints by Matt Cutts Himself, Read them in brief!
This article preserves some excellent keynotes roused by him in his presentation. Keep them reading below
Matt streamed it live and talked about a lot of other topics as well but we fetched what matters for SEO. According to matt, SEO will see many changes in the year 2014 that would be made to filter search results and will throw out spammers and their dirty works.
Actions gonna take place include-
Below mentioned are the major highlights what roused by matt during presentation. These have been discussed as-
Hacking web spammers and Black Hat tactics– It’s a key topic on which Google will pay attention to. Search spam team will take some concrete actions against spammers who perform unethical activities. The team will slash hard core hacking tactics and trim down that brunt on the search results.
People corrupting search results by adding shallow content just to collect links will be found in hoosgow. There are abundant people who’re thinking about black hat SEO and their competitors are following them so it makes a huge chain that affects search engine results so the search spam team has built an algorithm such that ONE person couldn’t torpedo a site.
Child Porn Blocking– Child porn will be blocked not only in the US but in all the countries. Children searching for adult content won’t be served anything
No PageRank Toolbar – Page rank to toolbar won’t be available for the rest of the year because “pipeline” to export the quarterly data broke and Google has no abrupt plan to fix it.
Do well on Mobile as Google cares for it– More than desktops and laptops, mobile is going to be rather popular in the year 2014 so pay attention to it. Get a design that looks well on mobile and fix your issues of how you appear on mobile devices.
Have “RequestAutocomplete” on your site: If you’re running a website that is having a form then it would be bothering users and people would have been shunning to that experience. As such manual forms make things more difficult you can request for Autocomplete form, a standard where you can markup your forms (add an extra attribute to your forms) and it will be completed with a single click by the users. This gives users a different and eases of experience.
Sites with top ad-heavy pages need to be refreshed in a great manner. If ads on your site above the fold are excessive then as a result, it could be penalized or downgraded.
Google’s gonna strengthen the authorship and there would be about 15% reduction this time because they think that whenever they reduce the amount of authorship it improves the quality. “We‘re looking to perk up the credibility of the authors for readers”, Quality is huge!
Rich snippets will be trusted on reputable site. The visibility of rich snippets depends on the quality of the site completely.
Google will be rather better at JavaScript this time. For Google indexing, common JS libraries will probably be good. If you indeed want to make use of some common frameworks and still want to be indexed well then you will be helped improving this.
Q & A during seminar?
Though many webmasters asked several questions to Matt but this is what found rather essential on the basic level i.e.how can a common or less famous site can build an authority? Replying this, he added and said that just go to the basics that of course, follows the google’s quality guidelines like a blog, forum. Write a fresh and unique description that is more catchy and compelling.
So, with all such citations, now you can have an idea that how Google is going to filter search results and what things or aspects are need to be focused on. So keep such major things in your mind and then market accordingly.