SEO or Search Engine Optimization is a crucial aspect of ranking on search engines, which further helps businesses get more visibility and traffic. No website on earth can succeed without SEO. But the SEO game is very challenging and requires much time and effort to show results. This is where Artificial Intelligence can turn the tables. If you haven’t been living under the Rock, you must have heard the term Artificial Intelligence in recent times; it has been highly improving and, in some tasks performing cognitive tasks way better than humans can do. Digital Content is the future, and no one can deny it; ultimately, we will see the downfall of traditional brick-and-mortar stores, Online Websites and stores are here to stay for a long time.
Only 0.63% of Google searchers click on results from the second page. So, SEO becomes the sol of any online business. Every website competes with others to get a better ranking, get more visibility online, and come into the sight of more customers, and SEO is the way to it.
Let’s first understand what Artificial Intelligence is. It is a term for the technologies like Natural Language Processing (NLP), Machine learning, deep learning, and many more that perform tasks as humans do. AI is not something new; it has been in use for quite a time; now is the time that we can call the peak of AI because in almost all tasks, Artificial Intelligence has been able to perform exceptionally well, and that too without committing any mistakes.
Now the hot selling point is whether AI can make SEO more effective and accessible. From giving directions to enhancing our photos, AI has already been doing a lot of our work, but using it in a field like SEO is the ultimate test of it. Let’s know how AI can revolutionize SEO and allow businesses to achieve greater online prominence and success.
Use of AI for keyword research
Keyword research is the foundational step for the complete SEO process. It is crucial first to know what the audience is searching for. Every website has a target audience they want to pitch for, and proper keyword research allows them to reach their audience.
In the dense competition on the Internet, keywords give you the upper hand as proper keyword research helps find low-competition opportunities and grab a chance to rank higher. Researching keywords is a hectic task, as the aim is to find specific keywords that will make us close to the audience we want to research.
Getting traffic on the website is nice, but if the audience is not what you are targeting, all the views are useless, as there will be no conversion.
Earlier, keyword Research that took hours can now be done in a matter of minutes with the help of AI tools. AI is excellent at analyzing vast amounts of data and can easily search through thousands of keywords to find the ones suitable for your website. Whether it is finding long-tail phrases, volume, trending keywords, low-competition keywords, or high-ranking keywords for AI, it is a piece of Cake.
Popular AI Tools like Twinword and Bramework have made keyword research a breeze for millions of users. While using these tools, all you need to do is provide the primary keyword that represents your website or business; otherwise, the tools take care of everything. In minutes, you will get all the trending keywords relevant to your target audience. You can also check the performance of these keywords on your website through these tools.
Keyword research is a fundamental aspect of SEO, determining the keywords and phrases that align with the audience’s search intent. AI-powered tools can now analyze vast amounts of data to identify relevant keywords, long-tail phrases, and emerging trends. AI algorithms can also provide insights into keyword competitiveness, enabling website owners to optimize their Content for high-ranking keywords and improve overall SEO performance.
Predictive Analytics for SEO Strategy
AI’s predictive capabilities enable businesses to make data-driven decisions and anticipate future trends. By analyzing historical data and user patterns, AI algorithms can predict changes in search algorithms, industry trends, and user behavior, allowing SEO professionals to adjust their strategies proactively.
AI-powered Search algorithms
Popular search engine Platforms like Google are well aware of how efficient and useful AI can be and have started applying it on their platform. Google’s own RankBrain is an excellent example of this. RankBrain is powered by AI, and it helps Google understand the search query and gives optimum and relevant search results. This adaptation of AI is also helpful for websites that provide accurate solutions to the issue but are placed below the ranking page.
Everyone at their level should understand that AI is the undeniable future, and we should accept it and take advantage of its features to get the first movers advantage. Instead of worrying about it, it’s better to use how search engines adapt.
Content Creation
Suppose we try to understand the whole search engine in the most basic form. Then it goes like this:
- A user searches for something that provides a solution to his issue.
- The search engine analyses all the websites and puts forward the most suitable websites.
- The user opens one website and starts to find what he asked for.
- If the Content presented to him is not appropriate or not what he is looking for, then he will hop on to the following website, and you will end up losing a potential loyal customer just because your Content was not up to the mark.
From the above process, we derive one thing that Content is the undefeatable king of the SEO kingdom. If your Content is written exceptionally well and has relevant keywords in it, then your Content has an excellent chance of getting higher in the Rankings. But content writing is not duck soup. Even after writing for years, content writers struggle to crack the ranking algorithm and make their place. But with AI, things are revolutionizing. No one would have believed this 5 years ago, but you can write thousands of words of Content with AI in a few seconds.
It’s not just about the speed with which the Content is being written that is astonishing but how well the Content can rank on various search engines. AI writing tools like Frase, Writesonic, and Rytr can write SEO-promoted Content without sweat.
Use of AI for Content Optimization
There is no better segueing from Content writing to Content Optimization. The optimization of the Content on your website is crucial to driving traffic. If the Content is not optimized and suitable for the user, you may struggle to reach your audience. If search engines and users are not able to understand your Content, then how are they going to promote it further?
Tools like Clearscope, Surfer SEO, and MarketMuse have been able to use AI to optimize the Content according to the Search engine standards.
Improve On-Page Optimization
Even though your website may have the goldmine of Content and best keywords but if its pages are not optimized, the website takes time to load, the functions lag on the website, the page size is enormous, or any other optimization mistake, then your Content may not be pushed by the algorithm.
No need to worry, as you can save hours of your time by using AI tools like Alli AI and Pagespeed Insights. These tools can help users improve page speed, Meta tags, load time, URLs, and internal linking structures. Earlier, these aspects required expert SEO knowledge, but even a layperson can perform on-page optimization with these tools.
Voice Search Optimization
Close to 71% of users prefer voice search to the traditional typing method. So by not optimizing your website for voice search, you are missing out on many users. The rise of voice search has altered the SEO landscape, requiring websites to adapt to conversational search queries. AI-powered NLP technologies can interpret natural language and understand user intent more accurately. By integrating NLP into SEO strategies, businesses can optimize their Content for voice search, improving rankings and capturing a wider audience.
After analyzing the vast amounts of data, AI finds specific keywords that help get a good rank on voice searches. But having a good rank won’t do enough as voice searches use the top 3 ranking websites to solve the query. You need to optimize your website according to it to unleash unbelievable traffic on your website, and AI can do it quite seamlessly. AI also makes conversational Content highly beneficial in enhancing voice search rankings.
Visual Search Optimization
Our brain is more effective in understanding images than text; this relatively new search option, visual search, works on this. More than 62% of users prefer visual search over other search options. Businesses can automate the tagging and labeling of photos using AI and ML, enabling them to swiftly and reliably categorize many photographs. This saves time and guarantees precise and consistent tagging, increasing the likelihood that the photographs will appear in appropriate search results.
Better User Experience
If the user finds browsing your website jarring, no matter how helpful your website is, the user will skip the website and start looking for another one. The average human attention span is less than even a goldfish, so it is incredibly challenging for you to retain the viewers.
AI can analyze user behavior and preferences to deliver personalized search results and website experiences. By understanding individual user preferences, AI-powered systems can recommend relevant Content, products, and services, leading to increased user engagement, longer session durations, and improved search rankings.
Designs AI is a recent tool that helps generate palettes and designs that are pleasing to the human eye and SEO-friendly. Designing these from scratch on your own is a gigantic task that Designs AI solves within minutes with its templates.
Help in getting quality Backlinks
Good quality backlinks are among the top 3 factors that search engines use to rank a website. If you want your website to be pushed by search engines, good-quality backlinks must be made. Backlinks help prove that your website has authority and can be trusted. Getting backlinks from high domain authority websites helps in increasing your website Ranking. But creating backlinks manually is a challenging and complex task. More than 41% of companies believe creating backlinks is the most challenging task in the entire SEO process.
AI tools like Buzzstream and LinkHunter automate the process. It houses quality websites and emails them for guest posting and Partnership linking. These tools fastrack the whole link-building process and save much time that was otherwise consumed in creating backlinks.
Conclusion
Artificial Intelligence has undoubtedly revolutionized the SEO landscape, offering innovative solutions to enhance website visibility, user experience, and search rankings. As the digital realm continues to evolve, embracing AI in SEO strategies becomes increasingly crucial for businesses seeking online prominence and success. By harnessing the power of AI, businesses can unlock the full potential of SEO and achieve greater online visibility, organic traffic, and business growth.