Digital visibility today is equal to currency. If your business cannot be found online, it might be invisible. As the saying goes, “tasks are best handled by those who are meant to execute them”. In a similar way, you don’t have to be a web expert to know when the site isn’t performing well in SERPs.
There are still many companies, startups or big brands that haven’t invested in SEO services, assuming paid ads or social media alone will do the trick. But they aren’t aware of the fact that sustainable growth rarely comes from short-term tactics. However, they need to work with some long-term strategies to yield high value over time.
So, how do you know when it’s time to invest in professional SEO? Below are the top 7 signs your business should seriously consider SEO, before your competitors do.
Qualified Leads Are Close to Zero
What is the most disheartening thing as a business owner? Not having enough leads or business. Putting the finances in a brand-new website could be hard to cope with. Plus, thinking one fine day your business sees a sudden spike in sales is a dream to experience for many.
But if your website traffic isn’t converting into qualified leads, it’s a red flag. In contrast, your investment in SEO services in Delhi can attract the right traffic that your business might be missing out on.
While many think SEO is all about traffic volume, it’s about attracting the right audience at the right time. As per some industry data, SEO-driven leads can have a 14.6% close rate, compared to just 1.7% for outbound methods like cold calls.
Google Has Stopped Ranking You
If your website no longer appears on the first page of Google, your customers won’t find you. That’s a fact! Know this: over 90% of users never scroll past page one. Today, you might have heard about any of the high-profile declines on Google, so it can happen to you as well.
What could be a reason? It could happen to anyone who has been relying on questionable SEO tactics. These tactics are usually used by SEO service providers serving at the lower end of the market. While you have taken a punt on SEO, that’s a misconception because you are not making a real investment.
Consequently, the impact can be devastating because search engine algorithms evolve constantly. It is seen that some sites suddenly lose their position and are banned. To give your business an idea of what may be stopping your site, including link-building schemes, hidden text, spammy keywords, and scraped content.
However, this is where professional SEO services in Delhi help businesses to stay updated with Google’s latest algorithms.
A Business Wants to Target the Right Market
Do your marketing efforts feel scattered? It could be because you are not having the right strategy in place. SEO helps bring focus back. Keyword research, user intent analysis, and competitor mapping ensure that a brand reaches the right target audience who are actively searching for your solution.
The local SEO strategies help digital marketing experts gain online visibility that standard tactics cannot. For example, an e-commerce brand targeting “affordable office furniture in Delhi” saw higher conversions than generic keywords like “office furniture”.
PPC Spending is Getting Out of Control
Many people these days like to pit PPC and SEO against each other, but it doesn’t have to be. PPC and SEO are meant to complement each other; however, the knack is knowing when to use which.
Paid ads can deliver quick results, but they stop working the moment you stop paying. A recent study found that businesses earn an average of ₹22 for every ₹1 spent on SEO. This makes it the highest ROI digital strategy.
As they say, “don’t put all your eggs in one basket”. Likewise, relying only on PPC is risky and expensive. In contrast, SEO services are like compounding interest, slow at first, but beneficial over time.
You Want to Build Brand Credibility
People trust Google. If Google trusts you, people will too! However, ranking organically builds trust. In digital marketing, users tend to trust websites that appear at the top of Google results more than paid ads.
For that, tapping into SEO best practices establishes your brand as a niche authority. And, this is how a business can showcase its expertise and build credibility. Overall, strong content, backlinks, and technical optimization position your business as an industry leader.
Competitors Are Ranking Above You
If competitors are constantly outranking you, they are straight-up winning market share that could have been yours. Don’t think they are gaining visibility and doing something extraordinary. Instead, they are capturing demand, trust, and revenue that could have been yours.
Therefore, competitors ranking higher are likely investing in strategic SEO services, optimizing content as per Google’s guidelines, maintaining a technical structure, and building backlink profiles.
Like people say, “If you can’t beat them, learn from them”. SEO doesn’t just help you catch up; in fact, it helps you outperform others. Even against larger brands with larger budgets, smaller and mid-sized businesses can easily compete.
Nobody Finds Your Business in Google Maps
These days, people search for and find information in diverse ways. Let’s imagine a scenario where you searched for a healthcare provider, but it didn’t appear on Google. You might be pissed off, as you won’t find them on Google.
Whenever a user searches for “restaurants near me,” “physiotherapy clinic in Delhi,” or “SEO services in Delhi,” Google Maps become a primary discovery tool for local businesses. With that in mind, a business owner must optimize the Google business profile, keep it updated with correct NAP (Name, Address, Phone) details, employ local keywords, encourage customers to leave a review, and employ other ethical practices.
Conclusion
To wrap up, investing in SEO services is an ideal approach as the rules of SEO are being rewritten. Gone are the days when the old ways of stuffing pages with high-volume keywords work. Today, it is necessary for businesses to stay relevant, competitive, and visible.
SEO is a long-term growth engine. Unlike paid ads that stop delivering the moment budgets are paused, search engine optimization continues to drive conversion over time.
In a nutshell, backed by data, proven SEO case studies, and ethical optimization practices, your investment in SEO services helps you to connect with the right audience at the right stage of their buying journey.
Always remember, “The best time to invest in SEO was yesterday. The second-best time is today”!
FAQs
Q1: How long does it take to see results from SEO services?
A: To give you an idea, minor positive improvements can be seen within 2–3 months. And drastic positives like high ranking in the top 10, improved traffic, and better lead quality will be witnessed within 4–6 months.
Q2: How to choose the right SEO company for my website?
A: To choose the right SEO company, you need to look beyond extraordinary promises and focus on a company with a strong record of successful SEO case studies. Moreover, the right SEO company should follow ethical (white-hat) SEO practices, be transparent with reporting or KPIs, understand the business goals, and, most importantly, not guarantee “#1 rankings”.
Q3: What are the best SEO tools offered by service providers?
A: Expert SEO service providers work with advanced tools to analyze or track the performance. For example, SEO experts can use Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Moz.
Q4: Is SEO better than PPC advertising?
A: Pay-per-click can vouch for immediate visibility, meanwhile. SEO works for long-term success through on-page, off-page, or technical SEO optimization. At the same time, the best-performing businesses use both strategically.
Q5: How much do SEO services typically cost in India?
A: The cost of SEO services in India depends on industry, budget, advanced tool usage, competition, project extent, mission, USPs, and business goals. At iSearchSolution, you can easily find these packages at reasonable prices: