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ABC of Email Marketing

Over the years email marketing has evolved into one of the inexpensive methods to reach out to potential customers. And if done the right way, it can even help in fostering relationships and encouraging customers’ loyalty.

Factors behind the Popularity of Email Marketing : Email marketing is very popular owing to a number of factors and these are...

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Google Bomb: The new weapon in the armory of black hat SEO’s?

The best part of being associated with the search engines (SEO) and Internet marketing today is it keeps you bewildered with the innovativeness inherent in the people associated with this industry.

Innovativeness undoubtedly is a double edged sword, it can work both ways. The development of search engines or the contextual advertisement techniques are innovations meant to make things easier.And, the hackers who too are part of the same tribe use their intellect in the opposite direction. Of the new inclusions in the lingo of this tribe of talented individuals is the Google bomb! But what exactly is it? Let’s try and understand the same…

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